Privacy Policy
Last Updated: 2026
Blue & Sharpen ("we," "us," "our," or "Company") operates the blurandsharpen.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated content, functionality, and services offered on or through the site (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, phone number, and other contact details you voluntarily provide when contacting us or signing up for newsletters.
- Technical Information: IP address, browser type, operating system, referring URLs, and pages visited on our Site.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to recognize you, remember your preferences, and understand how you use our Site.
- Usage Data: Information about your interactions with our Site, including click patterns, time spent on pages, and features accessed.
- Device Information: Information about the device you use to access our Site, including device type and unique identifiers.
How We Use Information
We use the information we collect for the following purposes:
- Affiliate Tracking: To track affiliate commissions and performance metrics for casino and gambling partners.
- Analytics: To analyze Site usage, trends, and user behavior using tools such as Google Analytics.
- Site Improvement: To enhance functionality, user experience, and content relevance.
- Communication: To respond to inquiries and send newsletters or promotional content (with your consent).
- Legal Compliance: To comply with applicable laws, regulations, and legal processes.
Cookie Policy
Our Site uses cookies to improve your experience. Cookies are small files stored on your device that help us recognize you and remember your preferences.
Types of Cookies We Use:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Used to understand how visitors use our Site (e.g., Google Analytics).
- Marketing Cookies: Used to track affiliate referrals and advertising performance.
- Third-Party Cookies: Set by our casino and gambling partners for tracking and personalization.
Opt-Out Options: You can disable cookies through your browser settings. However, some Site features may not function properly without cookies. You can also opt out of Google Analytics tracking by using the Google Analytics Opt-Out Browser Add-on.
Third-Party Links
Our Site contains links to third-party websites, including online casinos and gambling platforms. We are not responsible for the privacy practices of these external sites. When you click on affiliate links or casino links, you leave our Site and enter the third party's domain. We encourage you to review the privacy policies of any external websites before providing personal information.
Affiliate relationships with casino operators do not grant us control over their data handling practices. Each casino operator maintains its own privacy policy independent of ours.
Your Rights
Depending on your location, you may have the following rights:
- New Zealand Residents: You have rights under the Privacy Act 2020, including the right to access, correct, or request deletion of your personal information.
- EU/UK Residents: Under GDPR, you have the right to access, rectify, erase, restrict, port, and object to processing of your personal data.
- US Residents: Depending on your state, you may have rights under CCPA, VCCPA, or similar legislation to access, delete, and opt-out of data sales.
- Australian Residents: You have rights under the Privacy Act 1988 (Cth).
To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:
- Contact information is retained for 12 months unless you remain an active user or subscriber.
- Analytics data is retained for up to 26 months by Google Analytics.
- Affiliate tracking data is retained for the duration of our business relationship plus 7 years for accounting purposes.
You may request deletion of your data at any time, subject to legal obligations to retain it.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: [email protected]
Website: blurandsharpen.com
We will respond to your request within 20 working days, or as required by applicable law.
Note: This website is not a gambling operator. Blue & Sharpen is an affiliate information site that provides reviews and recommendations for online pokies in New Zealand. Users should gamble responsibly and verify the licensing and legitimacy of any casino before playing.